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Thing 11: Creative Approaches to Communicating Research

Updated: May 4, 2023

Rebecca Ellis, Swansea University

The pandemic has made the academic world an interesting one in the last couple of years to say the least, with a lot of us facing unavoidable delays and changes both within our research and working environments. That certainly happened to me.

I moved to Swansea in 2018 to start my PhD in Human and Health Sciences, focusing on improving care pathways for autistic children in Wales. A care pathway includes screening, diagnostic assessment and post-diagnostic support. My original plan was to create an online questionnaire for parents, followed by focus groups with some of these parents to establish current enablers and barriers to accessing care, plus identifying areas for improvement within the pathway. These are some of the ways in which my research was impacted by COVID-19:

  1. The questionnaire, despite being online (released late March 2020), was still impacted, as parents of autistic children now had their child/ren at home and had less time to participate.

  2. In order to counteract low participation, I kept my questionnaire open for longer, creating delays.

  3. The second stage, focus groups, were changed to one to one interviews. This required a new ethics application.

  4. The Ethics board were meeting less frequently. This was perfectly understandable but caused further delays to my data collection.

  5. I was originally going to travel to various parts of Wales to conduct focus groups. Now I was working from home, with intermittent Wi-Fi, trying to help some parents navigate Zoom, Teams and Skype for the first time.

I felt one of the key opportunities within a PhD - engagement - was now missing. Opportunities for public speaking, attending conferences, travelling, meeting new people and developing wider research connections had changed or disappeared. It seemed there were new issues and delays to circumvent every month, making it very easy to lose motivation.

So I started thinking about how I could get the most out of my PhD experience and communicate my work to a wider audience: creative ways in which I could engage with my research hoping that this would encourage me back into working. Here are some of the ways I chose to be creative:

Poetry - FameLab

Firstly, I decided to take part in FameLab, a science communication competition in which you have three minutes to explain an interesting element of your field (not just your research) to a public audience. The competition pitched itself as friendly and it certainly was, even when it was moved online due to the pandemic. I had previously found it beneficial to speak out loud about my work, to myself or others, to help me clarify my thoughts. I wrote my presentation in the form of rhyming couplets, which really forced me to highlight the most important points I wished to make. Here's an example in which I explain my next steps for my research:

So next I'm off out, interviews, an information collector.

An inspector, a connector of those in the third sector.

Who work to bridge these gaps, broker knowledge, form the bond

In our care pathway, I hope they respond.

Correspond with me because it's my full intention,

To develop this holistic, whole system, intervention.

Having won the Swansea heat with a poem about my PhD, and the Welsh heat with a poem about masking within autism, I moved on to the UK final in May 2020 to present a poem on fake news (starts at 48.48). I won the main prize and the audience vote. I was particularly moved by winning the audience vote, as it meant I had reached people in a meaningful way, as reflected in the live comments which were broadcast alongside my performance. Following the UK win, I proceeded through to the international final, for which I presented a poem on how COVID-19 how impacted my research process, and placed runner-up.

The focus on the competition, having set deadlines in which I had to achieve something, kept me on track and gave me the motivation to work on writing my thesis. Most importantly, the peer interaction and comradery from other contestants, discussing the highs and lows of postgraduate life, reduced the isolation that the pandemic, and working as a sole researcher, had created.

Drawing – Neuro Divers

Secondly, I had decided that in order to better understand the data I was working with, I would create visual representations. As my research is on the development of better diagnostic care pathways within autism care, I visually mapped out the pathways of participants in order to better visualise the differences in their experiences. This was much more accessible to me and I thought it might be the same for participants, so I ended up sending these out as a tool, alongside the debrief form, to enable them to double check I'd represented their experiences well enough.

The following is an example of what one of these care pathways looked like, although this one is made up, as I can't share the actual data.

A drawing showing care pathways
Image: Rebecca Ellis

I also decided to further my science communication output by breaking down myths and misconceptions surrounding autism using the social media platform Instagram (@Neuro_Divers). I had already been creating a set of cartoons based on my PhD experiences so thought I could do the same, but with scientific content. Here’s an example of a cartoon I've drawn.

A four-panel comic showing a female figure, with glasses and a red top, typing in front of a laptop
Image: Rebecca Ellis

I took complex topics and reduced them down to key points, much like I had done for FameLab, to fit the 10 slide restriction for a post. I achieved this by determining the key message I wanted people to take away from the post, picking particularly interesting findings I wanted to include and developing a narrative around this much like you would with an essay: introduction, main arguments, discussion points, conclusions drawn and references. Here's one example of how I did this.

A drawing with the heading 'Autism and Anhedonia'
Image: Rebecca Ellis

A drawing showing a shark explaining what anhedonia is
Image: Rebecca Ellis

A drawing showing a sea star explaining health science terms
Image: Rebecca Ellis

A drawing showing a bearded sailor wearing a yellow jacket, explaining main arguments from an article by Rizvi et. al, in 2017
Image: Rebecca Ellis

A drawing showing some pigeons explaining some findings about autism
Image: Rebecca Ellia

A drawing showing a diver, next to which arguments from two articles on autism are summarised
Image: Rebecca Ellis

A drawing showing an angelfish, next to which is a quote on the lack of research on the relationship between autistic traits and mental well-being.
Image: Rebecca Elllis

A drawing showing the back of a mermaid, next to which arguments from articles on anhedonia are summarised
Image: Rebecca Ellis

A drawing showing a diver, next to which some findings on anhedonia are summarised
Image: Rebecca Ellis

Through this platform, I was able to interact with many neurodivergent individuals and learn about topics I otherwise wouldn't have. I put out a request for post ideas and have since covered topics such as: Prosopagnosia (inability to recognise faces), stigma, emotional regulation and media representation.

My point is, there is nothing wrong with engaging in your topic through more creative means. This is something I had to learn as there is a lot of bias out there as to how to research "correctly" and how to learn the "right way". There is also nothing wrong with bringing yourself into your learning process if you think it would benefit you. You will already have done so to a certain extent: we find ourselves working within our chosen fields for a reason, whether it’s a personal connection to the work, our fascination with the subject, a personal investment in the outcomes or a belief that it is important work. I am autistic myself and experienced the diagnostic process first-hand, so I'm obviously going to be invested in making that experience better for future generations of autistic individuals. Why then should we shy away from acknowledging a more holistic involvement of ourselves within our work?

There is no incorrect way to learn if it benefits you: being creative is not wasting time, and engaging with the public is a vital part of our work as researchers. What started as me booking a workshop in order to get some structure back to my day, led to me competing on an international platform, incorporating my own drawings into my thesis, starting my science communication Instagram account and opening my neuro-positive Etsy shop - all during a pandemic. So take that photo, upload that video, tweet that haiku, be inspired by the work of those around you and use your own creativity to inspire others. You never know where it'll lead.

Tips to explore creativity in research further

1. Have a look at what’s on offer at your university with regards to additional training and opportunities for sharing your research.

2. Think about what skills you have, or what creative endeavours you enjoy outside of work. Is there any way you could combine the two?

3. Look for examples of when other researchers have gone beyond the "traditional" or "academic" methods of data collection and dissemination. I recommend the following books as starting points:

  • Dawn Mannay, Visual, Narrative and Creative Research Methods: Application, Reflection and Ethics (London: Routledge, 2016).

  • Helen Kara, Creative Research Methods in the Social Sciences: A Practical Guide (Bristol: Policy Press, 2015).

4. Think about how you best learn. When were you last really engaged in a topic? How did it capture your attention? Can you replicate this in the way you share your research?

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Jeetendra Sahani
Jeetendra Sahani
May 24, 2023
Rated 1 out of 5 stars.

Nice Thing post. And as mentioned "2. Think about what skills you have, or what creative endeavours you enjoy outside of work. Is there any way you could combine the two?"

It doesn't have to be Comic/Poem/Pun, but any field where one is skilled at.


Unknown member
May 09, 2023

Academia is all about communication. It is communication between one and the others and, at times, one and him/herself. One very good feature about this Thing is the collection of really creative snippets of info depicted in a rather colourful way using cartoons - such a good job!


Unknown member
Apr 24, 2023

Hi Rebecca, I found this post really inspiring. I also like the ideas you have on presenting research in more original ways to reach new audiences. My research also involves using visual media so this has really helped think of new ways to share this. Thanks!


Unknown member
Apr 22, 2023

Feedback from my students and mentees suggest that I'm naturally comical; additionally using images and very simple non expert language to communicate my research will greatly multiply it's expected impact.

Jeetendra Sahani
Jeetendra Sahani
May 24, 2023
Replying to

Wow, it's a gift to have such skill. I want to be more creative in that aspect.


Unknown member
Apr 18, 2023

Uni of Surrey's 'Your Project as a Poem' competition was right up this street! Would love to channel some research energy into some more artsy stuff...

mike rose
mike rose
Apr 26, 2023
Replying to

:) That'll be running again in November. We're also trying to put together a poetry competition for the DC conference in June; watch this space!

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